To strengthen the brand’s appeal to the consumers who wants more comfortable and functional wears, Hanesbrands in Japan is introducing Polygiene Permanent Odor Control Technology to its 2017/18 Champion athletic wear collection.
Champion apparel treated with Polygiene stays fresh and odor free. Sweat itself is odorless, but it creates the conditions that bacteria need to multiply on fabrics, and some of those bacteria produce odors. Polygiene stops the growth of odor-causing bacteria on fabrics, making it possible for people to wear Champion clothing longer and wash it less.
“We are proud that Hanesbrands Japan has added value to the Champion brand by introducing Polygiene permanent odor control technology to help garments stay fresh longer,” Christian von Uthmann, CEO at Polygiene.
As many as 70 different Polygiene-treated products will be featured in the Champion 2017/18 athletic wear collections branded C-ODORLESS by Polygiene®. Hanesbrands Japan is also introducing Polygiene odor control technology to Champion practice wear and Champion Block Logo Series, Champion practice wear and Champion socks.
The collections are available in Japan online at www.hanesbrandsinc.jp/champion and in Champion retail stores nationwide.
This information is information that Polygiene AB (publ.) is obliged to make public pursuant to the EU Market Abuse Regulation and the Swedish Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out below, at August 10, 2017, at 08.55 CET.
