Polygiene and Converse Footwear (Japan) partner to deliver odor-free footwear to the Japanese market

Publish date: 10 maj 2016

Converse Footwear Co.,Ltd. (Japan) is the first footwear brand to introduce the advantages of Polygiene Odor Control Technology to Japanese consumers, with Converse’s pioneering S/S16 line, the Whiteplus collection. The partnership with Converse Footwear (Japan) gives Polygiene a foothold into a new untapped market where odor-free footwear has a great potential among odor-­conscious consumers.

“With Polygiene odor-free treatment we add value to our Whiteplus line by being innovative and consumer oriented, yet still stay true to the core of our brand,” says Teppei Sasao, manager marketing, Converse Footwear (Japan).

Super­popular Spring-Summer collection in White They are more than just being “white” with their linings and insoles treated by the Swedish Odor-free treatment ”Polygiene”, and this promises you improved functionality.

ALL STAR WHITEPLUS HI/OX, JACK PURCELL NT WHITEPLUS SLIP-ON WEAPON WHITEPLUS OX (30th year anniversary model), SKIDGRIP WHITEPLUS
*All on sale since late March of 2016

Polygiene’s evolving partnership with the iconic footwear brand is showcased in the ongoing sales of the Whiteplus collection. The collections are co-branded with Polygiene.

“We are proud and excited to further develop our partnership with legendary shoe maker Converse Footwear (Japan). It is a great introduction to the fashion-sensitive footwear market in Japan,” says Christian von Uthmann, CEO of Polygiene.

According to the Yano Research Institute, one of the largest marketing research and consulting firms in Japan, the domestic shipment of sports shoes in Japan includes 90 million pairs in total.

For press images and more information please visit www.polygiene.com/ir.