Polygiene expands its collaboration with ZSH in China

Publish date: 25 apr 2017

Polygiene expands its strategic collaboration with Chinese towel manufacturer ZSH. ZSH offers China’s emerging middle class, which has experienced explosive growth in recent years, high-quality, affordable towels solely through its major presence on the country’s vast online shopping portals.

Polygiene and ZSH struck up a partnership in 2015 as the company streamlined its vast product offering to focus on producing the humble towel for direct-to-consumer online sales. Polygiene Odor Control Technology with its Wear More, Wash Less® feature offers clear advantages for Chinese consumers who want to launder towels less and save time and money. Polygiene keeps towels fresh by getting rid of odor-causing bacteria that can settle into the towel fibers.

Online shopping in China is big business. We have been able to capitalize on the fact that China’s middle class use online channels to buy everything – and that our customers want quality towels with anti-bacterial and odor control features, which make their lives easier,” says Zhu Zhijun, founder and CEO of ZSH. “Our customers appreciate that they do not have to wash their towels often, which is why we are deepening our alliance with Polygiene.” 

We are thrilled to strengthen our partnership with ZSH. ZSH with its successful targeted product strategy is an excellent brand partner for Polygiene,” says Christian von Uthmann, CEO, Polygiene. “Our extended collaboration is a great opportunity to grow with ZSH. It also serves as proof that Polygiene Odor Control Technology adds value to the ZSH brand as well as to other Asian home textile brands.”

This information is information that Polygiene AB (publ) is obliged to publish under the EU Market Abuse Regulation. The information was provided by the contact person below, for publication on 2017-04-25 at 09.15 CET.