Polygiene introduces odor control to ellesse through its collaboration with Japanese sports apparel giant Goldwin

Publish date: 27 apr 2017

Polygiene and Tokyo-based sportswear manufacturer Goldwin have expanded their collaboration to include the 2017 Spring/Summer Tennis Wear Collection for the Italian brand ellesse, in Japan. Thirty-four new products, or approximately 15 percent of the collection, will feature Polygiene Permanent Odor Control Technology. Goldwin holds the trademark rights for ellesse in Japan.

Polygiene’s strategic partnership with Goldwin now extends odor control to a broader percentage of the Japanese sportswear manufacturer’s extensive brand portfolio.

We are very excited to work once again with our strategic partner Goldwin to provide odor-free ellesse tennis wear to discerning Japanese consumers,” says Christian von Uthmann, CEO, Polygiene.

Beginning in early May, the ellesse 2017 Spring/Summer Tennis Wear Collection with Polygiene Permanent Odor Control Technology will be sold through 500 Goldwin retail stores, ellesse retail outlets and department stores throughout Japan as well as the Goldwin Web Store. Goldwin forecasts sales of approximately 50,000 items from the ellesse S/S Tennis Wear Collection from sales start through July 2017.

This information is information that Polygiene AB (publ) is obliged to publish under the EU Market Abuse Regulation. The information was provided by the contact person below, for publication on 2017-04-27 at 08.30 CET.