Polygiene’s European sales and marketing division has been strengthened in the last year with the addition of a Director of Commerical Operations and a Director of Marketing. Backed by the dedicated marketing and sales organization, the overall marketing efforts are being intensified and more focused on the European market. Polygiene will be present at more trade shows and events than ever before this year, beginning with ISPO Munich.
“ISPO is an important event and effective platform for us to reach out to brands, textile suppliers, textile mills and retailers and to help Polygiene stay top of mind,” says Kristina Kruhsberg, Head of Marketing at Polygiene. “After 10 years, we still have a lot of work left to do in the marketplace as increasingly more brands discover the benefits of Polygiene, and our partner brands continue to develop new styles and different kinds of products where Polygiene is useful.”
New brand adoptions of Polygiene will be on display at the expo from the likes of Patagonia and Rab – and consumer launches of great spring/summer product using Polygiene from Montane, Patagonia, Rab and Hilly can also be experienced, first hand at ISPO.
Next, Polygiene will be at Performance Days, the functional fabric fair, April 26-27, in Munich.
You will find Polygiene at ISPO Hall A2, Booth 130.
