Polygiene Odor Crunch – New Product Launch at ISPO, Munich February 3-6

Publish date: 1 feb 2019

The new product, Polygiene Odor Crunch will be presented at ISPO, the world’s largest trade fair for sporting goods and sportswear, taking place Feb 3-6 in Munich, Germany. Mats Georgson, PhD and CMO will host several sessions where he will discuss disruptive technologies, sustainability and the new product launch with media and the sport industry.

Odor Crunch is Polygiene’s answer to the problem of clothes picking up external, everyday odors – smells like cooking fumes, cigarette smoke, musty damp mould and pollution. Odor Crunch particles eliminate everyday smells in a continuous process that lasts the lifetime of the garment. By including Odor Crunch to the classic Polygiene treatment, the garments will be protected against odor both from inside and outside.

Niklas Brosnan, Marketing Manager for Polygiene says, “Our new combination technology addresses odor from sweat and the new added functionality of eliminating environmental odors that fullfils the Polygiene Stays Fresh promise to the end consumer. Polygiene strives to use the most environmentally friendly and best performing technologies on the market, meanwhile providing a sustainable, water saving story and life-cycle approach that can be implemented in our daily lives.”

Polygiene at ISPO, February 3-6, Hall A2/Booth 220. 

Day 2 and Day 3 at 10:30am – Mats Georgson, PhD and CMO hosts a Swedish FIKA to discuss disruptive technologies, sustainability and the launch of Polygiene Odor Crunch. In addition, Georgson will present at the CSR Hub presented by ISPO on Day 2 at 3:30pm regarding sustainability and a lifecycle approach to garments.